"To provide a service that increases the quality of life of animals and people by positioning ourselves as the premiere pet sitting service. Integrity and professionalism (i.e . . . timeliness, availability, and responsibility) will achieve the confidence and security that our clients demand. This will foster the opportunity f or our clients to promote the success and benefits of our service. Our staff‘s cohesion and teamwork, along with their individual entrepreneurial spirit will allow Very lmportant Pets to set the standard that guides the industry.”